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Launched in 1996, the brand concept of yellow 96 is “girl in any age group can be cute and kawaii”. The brand style of yellow 96 is creating a fashionable girl with the mixture of charming, curiosity and boyish style, and feminine is another major focus, such as floral prints, pastel colours, bling bling shoes and etc. For the Summer collections 2010, “mori-girls” is absolutely the main element in the design, with the touch of feminine and traditional taste as well. |
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