Brand’s Story:
nappalm, found in 2001, has a meaning of taking a nap under the palm, and the double “p” in the middle of the name represents “Positive (forward)” and “Personal (Individual)” . By using rich colours and simple basic lines, nappalm designs and produces a wide selection of basic casual wear with a main theme of relax and comfortable, with a touch of smile. Another important element of the products is the high quality of the fabric, which is durable, and with cutting that can be nicely fitted for both the mother and the daughter, regardless of the age of the ladies.

Trend-of-the-season
Basic, causal, and outdoor are mainly the major design themes for nappalm in this coming spring and summer 2011 new collections. The basic designs are going to mix with the “surf” elements, such as stripes, blue, white, and loose cuttings, which create a total look that is breezy and comfortable, like surfing with the wind.