"Find your senses here" - the slogan for id:c has a hidden meaning of encouraging teenagers to find their own unique style and personality, combining one's lifestyle with fashion.
In 2005, the first specialty store of id:c opened in Miramar Shopping Centre, Tsim Sha Tsui. At the same year, id:c opened its second shop in Trend Plaza, Tuen Mun and the third shop in Silvercord, Tsim Sha Tsui in 2007. Furthermore, business has expanded by opening id:c counters in department stores.
id:c exclusively brought in "Basic House", a Korean brand with over 160 retail shops in Korea and is one of the most popular young causal fashion brands in the country. Every year, id:c continues to search for the latest fashion in Japan and brings them to Hong Kong. As a result, fashion lovers can mix and match their own style without travelling all the way to Japan and Korea.
Encouraging and motivating local music is another goal for id:c. Events such as Dancing Fashion Show and Youth Music Concert have been held in the past with Hong Kong artists @ 17, Pixel Toys, Louis Cheung, Kay Tse and Vincent Wong. id:c has been putting much effort in combining music into fashion, and helping individuals to find their own personality. In the upcoming future, id:c will continue to bring you the latest fashion movement, allowing every one of you to discover your fashion point-of-view.