“Find your senses here” – has been the slogan for id:c, with a meaning of encouraging the girls and boys to find their own unique fashion style and personality by the mix and match of different items, combining one’s lifestyle with fashion.
Up to now, id:c has opened four counters in department stores. For every season, we go to Japan and Korea, to search for the latest fashion and bring them to Hong Kong. With different popular Japanese and Korean brands, the collections at id:c provide a large variety of styles, as a result, fashion lovers can mix and match their own fashion character without travelling all the way to Japan and Korea.
In 2008, id:c VIP membership program has launched, customers can apply id:c VIP for free with a designated purchase amount. After successfully becoming VIP, then can enjoy exclusive privileges such as purchase discount and birthday discount!